ACADEMIC • 2017

 

ACADEMIC • 2017

What will NASA’s profile look like in 2050? While the agency still holds a place in the American zeitgeist, many people believe it became defunct with the conclusion of the shuttle program in 2011. The Apollo era saw a NASA that enjoyed broad public support and embodied the aspirational nature of the country despite the political and social unrest of the time. Envisioning a NASA that occupies the spotlight of the American imagination, I created a brand that positions the agency as the transcontinental railroad of spacetravel.

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PROCESS

EARLY IDEAS

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MODULAR CONCEPTS

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SUB MARKS

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Using several basic shapes, insignias for different NASA departments were created.

ZEROING IN

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Zeroing in on a dynamic logo representing the real-time positions of the planets of the solar system, I explored various visualizations.

STRATEGY

While researching for this project I discovered that around 2050 NASA will be primarily concerned with establishing a permanent colony on Mars. The initial cost to cross the expanse of space and construct habitats on the planets surface would at first prohibit all but the very rich from visiting the alien world. Therefore it should be NASAs strategy to cater to the billionaire class, touting tourism and adventure. While NASAs main mission remains the study & exploration of the solar system, only with help from the wealthiest people on earth can a sustainable Martian colony be established.

NASAs new brand is sexy without sacraficing the scientific heritage of the agency. Brand affiliated materials exude compitency, curiosity and ambition. It should be made clear that while Mars is hard to attain in 2050, soon colonies will be founded by people like you and me. In 2050 humanity establishes a beachead on Mars. In 2100 we thrive there.

MARK

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2020 — 2075 in five year increments

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Each NASA program receives a logo with the corresponding planet referenced with a red line derived from the main logo.

VEHICLE COLLATERAL

2014 Ford Transit Connect Van
2014 Ford Transit Connect Van
2014 Ford Transit Connect Van

HABITAT

mars base exterior

The most extreme environmental feature of Mars isn't its the freezing temperatures or the near-vaccum — it's the strength of the sun's radiation. Dwellings mush be sheilded, and the easiest way to accomplish this is to dig underground. But who wants to live underground? NASAs base of operations on Mars will be located in a fin of rock, defending its occupants from radiation while offering stunning views of the red planet.

HEADS UP DISPLAY

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