JACKRABBIT BIKES

Responding to a breif requesting an animal-centric brand for a small business, I created Jackrabbit bikes, a friendly storefront with limited manufacturing capabilities. I selected the jackrabbit for its correlation with speed and freedom. Without making a literal allusion to a bicycle, I included the stripes of the logo design to invoke bike spokes, and the two circles remind one of the pair of wheels on a bike. Package and storefront design comprised the main collateral elements of this project.

Process

animal_explorations 24
RABBIT 1
RABBIT 4
RAMORRAH
RABBIT 2
RABBIT 5
MANTA 2
RABBIT 3
RABBIT 6

Logotype

jackrabbit_07-07

Collateral

package 2
bike helmet
CARDS
try
package
STOREFRONT

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