Jackrabbit Bikes

Responding to a brief requesting an animal-centric brand for a small business, I created Jackrabbit bikes, a friendly storefront with limited manufacturing capabilities. I selected the jackrabbit for its correlation with speed and freedom. Without making a literal allusion to a bicycle, I included the stripes of the logo design to invoke bike spokes, and the two circles remind one of the pair of wheels on a bike. Package and storefront design comprised the main collateral elements of this project.

Process

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Process

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Models

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