Branding, Web Design, Environmental
"Space is for everybody. It's not just for a few people in science or math, or for a select group of astronauts. That's our new frontier out there, and it's everybody's business to know about space."
What will NASA’s profile look like in 2050? While the agency still holds a place in the American zeitgeist, many people believe it became defunct with the conclusion of the shuttle program in 2011. The Apollo era saw a NASA that enjoyed broad public support and embodied the aspirational nature of the country despite the political and social unrest of the time. Envisioning a NASA that occupies the spotlight of the American imagination, I created a brand that positions the agency as the transcontinental railroad of spacetravel.
While researching for this project I discovered that around 2050 NASA will be primarily concerned with establishing a permanent colony on Mars. The initial cost to cross the expanse of space and construct habitats on the planets surface would at first prohibit all but the very rich from visiting the alien world. Therefore it should be NASAs strategy to cater to the billionaire class, touting tourism and adventure. While NASAs main mission remains the study & exploration of the solar system, only with help from the wealthiest people on earth can a sustainable Martian colony be established.
NASAs new brand is sexy without sacrificing the scientific heritage of the agency. Brand affiliated materials exude competency, curiosity and ambition. While Mars is hard to attain in 2050, soon colonies will be founded by people like you and me. In 2050 humanity establishes a beachhead on Mars. In 2100 we thrive there.
The logo is a dynamic representation of the real-time positions of each planet in the solar system. It moves as the planets move.
Each NASA program receives a logo with the corresponding planet referenced with a red line derived from the main logo.