NASA 2050

What will NASA’s profile look like in 2050? While the agency still holds a place in the American zeitgeist, many people believe it became defunct with the conclusion of the shuttle program in 2011. The Apollo era saw a NASA that enjoyed broad public support and embodied the aspirational nature of the country despite the political and social unrest of the time. Envisioning a NASA that occupies the spotlight of the American imagination, I created a brand that positions the agency as the transcontinental railroad of spacetravel.
 

Early Process

EARTH
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ROCKET ENGINE
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launch
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nasa BLACK
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EARLY NASA LOGOS-07

Astronomy

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Astronaut Corps

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SETI

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Agriculture

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Deep Space Network

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Planetary Science

The key insight that led me to the final logo was to use the solar system as it's basis.

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EARLY NASA LOGOS 2-09

Planets-as-vertices concept.

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Spiral Concept.

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Shortest Segment concept.

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EARLY NASA LOGOS 6-09

Shortest Segment Shape concept.

Asterisk Concept.

Webp.net-gifmaker (25)

Lockup | The logo is a dynamic representation of the real-time positions of each planet in the solar system. It moves as the planets move.

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Collateral

airplane
2014 Ford Transit Connect Van
2014 Ford Transit Connect Van
new mars base
BUS STOP
launch_ad astra
subway ad