What will NASA’s profile look like in 2050? While the agency still holds a place in the American zeitgeist, many people believe it became defunct with the conclusion of the shuttle program in 2011. The Apollo era saw a NASA that enjoyed broad public support and embodied the aspirational nature of the country despite the political and social unrest of the time. Envisioning a NASA that occupies the spotlight of the American imagination, I created a brand that positions the agency as the transcontinental railroad of spacetravel.
Deep Space Network
The key insight that led me to the final logo was to use the solar system as it's basis.
Shortest Segment concept.
Shortest Segment Shape concept.
Lockup | The logo is a dynamic representation of the real-time positions of each planet in the solar system. It moves as the planets move.